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📩 Email Marketing Mastery Level 1 - The Basics

Course

Lessons in the course

30 lessons

Module 01: Introduction to Email Marketing

3 lessons

Lesson 1.1: What is Email Marketing?

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Lesson 1.2: Importance of Email Marketing

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Lesson 1.3: Basic Components of an Email Marketing Campaign

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Module 02: Building Your Email List

3 lessons

Lesson 2.1: Strategies for Growing Your Email List

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Lesson 2.2: Creating Effective Sign-Up Forms

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Lesson 2.3: Managing and Segmenting Your Email Contacts

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Module 03: Understanding Email Platforms

3 lessons

Lesson 3.1: Overview of Email Marketing Platforms

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Lesson 3.2: Choosing the Right Email Service Provider

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Lesson 3.3: Setting Up Your First Email Campaign

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Module 04: Crafting Compelling Email Content

3 lessons

Lesson 4.1: Writing Engaging Subject Lines

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Lesson 4.2: Designing Visually Appealing Emails

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Lesson 4.3: Best Practices for Email Copywriting

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Module 05: Email Campaign Metrics

3 lessons

Lesson 5.1: Key Email Marketing Metrics

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Lesson 5.2: Interpreting Analytics Reports

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Lesson 5.3: Making Data-Driven Decisions

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Module 06: Automation Basics

3 lessons

Lesson 6.1: Introduction to Email Automation

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Lesson 6.2: Setting Up Automated Campaigns

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Lesson 6.3: Integrating Automation with Your Marketing Strategy

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Module 07: A/B Testing in Email Marketing

3 lessons

Lesson 7.1: Understanding A/B Testing in Email Marketing

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Lesson 7.2: Conducting A/B Tests for Subject Lines

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Lesson 7.3: Optimizing Content through A/B Testing

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Module 08: Legal and Ethical Considerations

3 lessons

Lesson 8.1 Compliance with Email Marketing Laws: A Comprehensive Guide

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Lesson 8.2: Building Ethical and Transparent Campaigns

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Lesson 8.3: Handling Unsubscribes and Opt-outs

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Module 09: Mobile Optimization

3 lessons

Lesson 9.1: Importance of Mobile-Friendly Emails

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Lesson 9.2: Designing for Different Devices

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Lesson 9.3: Testing and Optimizing for Mobile Users

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Module 10: Advanced Email Marketing Strategies

3 lessons

Lesson 10.1: Personalization Techniques in Email Marketing

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Lesson 10.2: Incorporating Interactive Elements

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Lesson 10.3: Emerging Trends in Email Marketing

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Explore the fundamentals of Basic Email Marketing, starting with an introduction to the essence of email marketing, its significance in the digital landscape, and the key components that constitute a successful email marketing campaign

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Lessons in the course

Module 01: Introduction to Email Marketing

Module 02: Building Your Email List

Module 03: Understanding Email Platforms

Module 04: Crafting Compelling Email Content

Module 05: Email Campaign Metrics

Module 06: Automation Basics

Module 07: A/B Testing in Email Marketing

Module 08: Legal and Ethical Considerations

Module 09: Mobile Optimization

Module 10: Advanced Email Marketing Strategies

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